Content Marketing

WHY CONTENT MARKETING IS IMPORTANT TO YOUR BRAND'S DEVELOPMENT -

Content comes in different forms.

In a competitive industry like real estate, it is often difficult to cut through the avalanche of online content. One solution is the use of written content that is relevant, targeted, conversational, authentic and amplified. When done correctly, this can be an effective tool that provides some or all of the following benefits -

  • Boost Leads and Engagements
  • Expand your brand's awareness
  • Generate natural links which helps search engine optimization
  • Drive traffic to your website
  • Help to establish yourself as a trusted resource and expert in your industry

How will Digital Tech Studio create your Content Marketing Strategy?

  1. First, we complete a comprehensive review of your existing content on all platforms including your social media platforms, website, and printed materials.
  2. Based on our findings, a strategy is created. Specific to content marketing, this generally entails writing customized messages, amplified by elements that readers perceive as memorable, engaging, shareable and/or helpful.
  3. Next, we distribute the written content across multiple channels in an effort to generate additional traffic and boost conversion.
  4. We evaluate our progress.
  5. Provide a list of recommended tools and/or guides that is customized to your business needs.
  6. If a problem is identified at anytime throughout the process, we address it immediately.

Content Marketing requires time, effort and constant monitoring. Should you need help with identifying relevant keywords, sourcing, writing eye-catching headlines, content writing or online engagements, please complete the hire a marketing professional form.

Let's work on something amazing!


 
"Engagement doesn't just happen; it has to be connected, cultivated and consistent."